It’s no secret there’s a lot of work that goes into creating an email marketing campaign. From brainstorming ideas for the campaign itself to writing the copy to designing, creating, optimizing, and testing the email before it’s sent out. And then there’s effectively managing your email database, too!
If your business is always running one email marketing campaign or another, you might be wondering if there’s any way you can simplify the process and continually improve your results.
Allow us, then, to suggest: email automation for marketing.
In this post, we’ll share 5 of the best email marketing automation tools you can use to get the most out of your email marketing campaign.
Let’s get down to it!
Are you looking for a way to bring your email marketing campaigns into 2018?
BombBomb makes it easy. They understand that text-only emails should be a thing of the past, and even email campaigns rife with images and GIFs are getting old too.
With BombBomb, you can rehumanize your communication by adding videos to your email marketing campaigns. You can benefit from more replies, convert more leads, and even win more referrals.
You can even try their entire suite of tools for a full two weeks – for FREE. What are you waiting for?
Drip is self-proclaimed lightweight marketing automation “that doesn’t suck.”
Drip makes it easy to send campaigns via email, Facebook, and more – and they’ll adapt to both the interests and behaviors of your customers, too.
Some of Drip’s best features include prebuilt email campaign templates, easy creation using drag and drop technology, and email gathering.
Whether you’re new to the email marketing game or a veteran, you’ve probably heard of MailChimp.
MailChimp lets you track website activity, abandoned carts, and more using Google Analytics – and then plan your email marketing campaigns around the data to optimize their effectiveness.
Using ActiveCampaign, you can create drip emails that are driven by your subscribers’ location, behavior, interests, and more. You can even automate not just one or two emails going to a subscriber – but the entire lifecycle.
SendLook makes email marketing easy.
You can follow up with customers and leads automatically, tailor your content to improve both open and response rates, and – let’s not forget – create ultra-professional emails in just minutes.
Test out the Best Email Marketing Automation Tools on Your Next Campaign
There are many different marketing automation tools out there, but not all of them offer the best email marketing automation tools.
Thankfully, you can use this quick and easy list as a starting point to help you determine which automation tools are best suited to the needs of your business.
On your next email marketing campaign, give some of these tools a try. It might take a few attempts, but we’re sure you’ll find a few tools to help you get the most out of your email marketing campaign.
And if you’re looking for more great resources, like how to write an effective meta description and title, check out the rest of our blog!