Getting to the top of Google and attracting new potential customers is the dream of every blog and website owner. Anyone who’s in the know understands it’s important to use search engine optimization to get there, better known as SEO.
But did you know there are certain tricks to avoid? Black hat SEO techniques can cause distrust between a website owner and their customers and even worse, kick you to the bottom of the Google results page.
Here are five techniques to avoid. Learn more and discover what these black hat tricks are.
1. Plagiarism is a Dead Giveaway and Pushes You to the Bottom
When creating content, it’s important everything is original and not copied word-for-word from another website. That’s because search engines detect when copied or plagiarized content gets used.
When there are several pieces of the exact same content, it’s hard for search engines to tell which one to prioritize. If you want your content to rank highest, this is one case where it pays to be original.
Plagiarism also gets viewed as something that stifles the creative process and holds back both the author and the subject they’re writing about.
Although it sounds like something your teacher told you in middle school, don’t copy anyone else’s work. Allowing your website to stand out is important, and you need to take every chance you get to prove that.
2. Keyword Stuffing is Popular Among Black Hat SEO Techniques
A blog that’s thought out and well-written has just the right amount of keywords. This prevents it from sounding fake and an obvious sell, something that commonly happens with keyword stuffing.
In some cases, keywords get hidden so the search engine picks them up, but the individual reading the blog post fo website never sees them. This sounds like a simple idea but becomes a problem once search engines catch on to it, you’ll notice a decrease in your rankings.
3. Spamming Comments is Black Hat
If you have a blog, spammed comments can create problems that detract from a good user experience. Unlike other forms of black hat SEO that you partake in, this is one that your visitors engage in to get a bump in their own rankings.
Spammers post their own links to their blogs or the blogs of their customer’s. The comments add no value to the blog post and get picked up by search engines in the process.
In this case, using plugins can help stop the comments from getting posted before they become a threat. Black hat techniques put websites at risk and rank at the bottom of search results.
It’s important to understand the differences in SEO techniques that include white hat and grey hat SEO, and how they can affect your business.
4. Stay Away From Spinning to Avoid Problems
Article spinning isn’t exactly plagiarism, but it comes close to it. Certain parts of the article get rewritten but don’t produce high-quality content.
That means something gets changed from the first person to the third, but still retains much of what was said in the original article. This practice sounds like it saves time, but in reality, produces low-quality content that won’t do any favors for your website.
5. Cloaking Involves Hiding What You Really Offer
Cloaking means your website has certain titles or words an individual searches for, but they don’t show up on the website. These words are totally different from what your content is actually about.
By using this black hat technique, individuals get tricked into visiting your website. Once there, they don’t find a link between what they’ve searched for and what’s on the website.
While this sounds like an easy way to get visitors, using this track can get your site banned. If you’re using it, get out now, before you lose all traffic.
If you’re looking to avoid black hat SEO techniques, there are ways around that still leave you in good standing with Google. Check out our blog on white hat SEO and see what you can start implementing today.