In 2016 alone, 53% of internet users across the world made a purchase online. There’s no denying that eCommerce is growing rapidly in the retail industry.

If you’re starting a new eCommerce business, you’re in the right industry. However, you need the tools to run a successful eCommerce store. But with so many options available, how are you to know which will work best for you?

We’re here to help. Read on to learn five of the best eCommerce tools to utilize for your new business.

1. Crazy Egg

Don’t you wish you could see where your customers are clicking the most on your website? Now you can with heat mapping eCommerce tools like Crazy Egg.

This tool will allow you to see how your customers navigate throughout your page. Knowing this information helps you learn which pages on your website are the most popular. You can then take this information and modify your website as needed.

2. Instagram

We are all aware of how social media helps businesses gain leads and engage with potential customers. But social media can also help you make sales when used as one of the eCommerce tools.

With some of its most recent updates, Instagram has made selling your products easier than ever. Some of the new updates include:

  • Shop Now Button – Once you post an image of your product, you can also add a shop now button to the post. The button links your eCommerce site directly to the post, which makes it easy for a user to purchase your product.
  • Instagram Stories – Instagram took a page from Snapchat with the unveiling of their new update. You can now use the stories feature to showcase your products and make it easier for customers to view your product.
  • Links in Instagram Stories – Directly link your product page within your Instagram story!

3. Zendesk

Selling products on your website means that your customers will need support. Whether they have questions about an item or a complaint, someone needs to field the inquiries.

Chances are, you don’t have a customer service setup in place. That’s why Zendesk is a necessary eCommerce tool. That’s why Zendesk is a necessary eCommerce tool. With this tool, you can create support tickets, add a self-assistance portal, and have conversations with your customers directly.

4. Bounce Exchange

If your customers are leaving your website without purchasing anything, wouldn’t you like to know? Bounce Exchange tracks this movement and offers your customers a deal before they leave.

The tool tracks mouse movement and immediately offers a call to action before the customer leaves the website. This generates higher conversion rates for your business.

5. Optimizely

A/B testing is important when it comes to your eCommerce website. You need to know how things such as colors, layouts, and images affect your conversion rates.

That’s why this is a great eCommerce tool. Optimizely offers several different packages that will fit your store’s particular needs. You can schedule tests and have the tool track engagement.

eCommerce Tools are Necessary to a Successful Business

As an eCommerce business owner, you don’t always have the time to check off all the tasks on your to-do list. That’s why eCommerce tools are so necessary to help take some of the weight off.

Whether you need help with customer service or A/B testing, there’s a tool available to help you.

Are you struggling to keep up with the high demands of an eCommerce business? We’re available to help you with any needs you may have. Reach out to us to see which services we offer.