A targeted email marketing campaign can be a great way to increase traffic to your business. But keep in mind, there are so many email campaigns that it can be difficult to stand out.
So how do you engage your audience?
Here are five simple tips to make the difference between an email that actually engages your audience and an email that just ends up in the trash folder.
1. Use Emojis to Strike an Emotional Connection with Your Targeted Email Marketing Campaign
Your target email marketing efforts aren’t going to make any difference if your audience doesn’t want to open them. That is why a captivating subject line is so important. An effective strategy for drawing attention to your subject line is the use of emojis.
Emojis may seem silly, and even off limits for a professional email, but they are proven to work. When used correctly, they have been shown to increase open rates. According to Forbes, emojis can trigger the emotional part of our brains which can be a great success for target email marketing.
2. Send Your Emails Out at Different Times to See What’s Most Successful
The success of your email marketing campaign may be dependent on what time you are sending the emails out. You can test this by experimenting with deploying them at different times to see which generates the most engagement.
There are many different services you can use to help manage when the email will deploy. Mailchimp has several ways to assist you in your targeted email marketing campaign, such as scheduling, pausing, or sending out targeted emails.
3. Ask for Feedback, Give Your Readers a Call to Action
Creating a call to action is a great way to get readers involved and engaged. But having more than one call to action per targeted email marketing campaign can be too much, so just stick to one.
Depending on what your goal is, there are a few simple things you can ask of your audience in a call to action.
Do you want them to call a phone number?
Or visit a webpage?
Or answer a question?
Of course, you can get more creative with what you ask of them, just make sure you’re keeping them engaged!
4. Make Your Targeted Email Marketing Campaign Personal
Personalizing your emails to your individual audience members can set your target email marketing campaign apart from others. Think about how many mass emails your audience is likely getting per day. Unless you make them feel like more than just a number, then they probably won’t pay your email much attention.
A good way to start is by addressing your email to the individual themselves!
5. Utilize a Giveaway
Audiences are demanding more of targeted email marketing. You may need to increase your budget for this, but the return on investment (ROI) will be worth it in the long run.
As much of a hassle as it may be, customers are always going to want to know what you have to offer them to make reading your emails worth their time. Hosting a giveaway or contest will answer that question for them and increase engagement.
Why Use a Target Email Marketing Campaign?
If you remember these five simple tips, an email marketing campaign can be a simple yet effective way to increase your business. If you still have questions, then we’re here to help!