Having an E-commerce page has become essential for every business, despite what products or services you might be selling.
Simply having a web page with some products thrown onto it isn’t enough. 70% of shoppers prefer to do their purchasing online, meaning that if your page isn’t seen, you are missing out on a lot of money.
That’s where SEO expert services come into play. Using this tool is essential to growing your business. There are many advantages to using expert SEO professionals.
Let’s take a look at these advantages and how they will help you grow your E-commerce business.
Being a Second Page Business Brings Second Place Results
You know that your company offers amazing products at fair prices. You believe in your business and want it to be the best. The problem is that your mind says one thing, and your sales say something else.
There is a high probability this is due to your search engine ranking. If you aren’t on the first page of search results in Google or Bing, people might not even know that you exist.
Web sites on the first page of Google results get 95% of the traffic, meaning that if you are on the second page or lower, customers have probably already bought what they are looking for and moved on.
Let that reality set in. If you aren’t on the first page, you are getting 5% or worse of the potential customers you could have with SEO expert services. I’ve yet to see a company thrive with that low of a market share.
Fresh Content Raises Your Ranking
SEO expert services can help you in a number of ways. One of those ways is with fresh content for a blog on your website.
These blogs work wonders because they not only draw attention to your company by showcasing your knowledge, but they also link your page to other pages, which tells Google that your page is more trustworthy.
Blogs are great because they encourage customer interaction and allow you to show your personal side. You can write them about anything, allowing you to show your knowledge across a full range of subjects.
If you can get people to your blog, you can also use each post to provide the customer with a call to action.
This is when you ask your customers commit to a certain task, such as signing up for a newsletter or clicking a link for a sales page. CTAs are a powerful way to engage your customers and get them to invest energy into your business.
Keywords, which are the terms people search for, will also help rank your page higher and can be researched by your expert. For example, I snuck the term “SEO expert services” into this article a few times.
That’s the keyword casually put into articles. By pulling back the curtain so to speak I snuck it in again, increasing this page’s visibility in search engines. I researched the keyword for the highest probability of success.
SEO Expert Services Will Know What Your Customers Are Looking For
Now that you know why I put that phrase in the sub-header for this article, let’s talk about why that phrase is important.
It is being used because data shows that it is a phrase people type into the various search engines. It’s also a phrase that isn’t over saturated and will bring the appropriate customer to this page.
The beauty of SEO is that it doesn’t just get you views. It gets you quality views. It attracts people that are more likely to commit to the CTA and use the products or services being pitched.
Having a high number of views without a high number of conversions is mostly meaningless. Anyone can spam post on message boards and get people to visit them.
An expert will know where your potential clients are and how to best reach them, and then know what content they want to see. They can also walk you through the best ways to get them from viewers to buyers.
They Can Make Your Social Media Impact More Meaningful
In today’s world, you have to have a social media impact. People view companies without social media with suspicion, and they also use Facebook and other sites as ways to research a business before spending money.
SEO expert services can make sure that you are getting the most out of your social media pages by linking to them and providing your visitors with a reason to connect with you there.
Reviews are a powerful marketing tool, as it shows potential clients what other real people think about your services. The more reviews you have, the more potential clients will trust you.
By placing a CTA in your blogs and newsletters, SEO experts will help to make sure that your happy customers tell everyone about your great services.
They can also use your social media page to drive traffic to your E-Commerce site, ensuring that people looking to spend money spend it with you.
Your Company Will Run Smoothly
SEO expert services can handle a lot of the workload that your employees currently do. Instead of getting your employees to write blogs, do the research for keywords, and figure out ways to drive traffic, let someone else do it!
This frees up your employees to handle other tasks, such as customer support and retention. You not only end up with new customers, but you have extra people now available to ensure those customers become repeat buyers.
Let Us Help You
If you want your E-commerce site to go to the next level, we are here to help. We provide SEO expert services that will meet any of your companies needs.
We also have free SEO and email marketing audits for an unbiased evaluation of how you are doing in these two important areas.
If you have any questions about our services and how they can help your business, please contact us here. We are always willing to help you grow your customer base!