If you could increase your business’ audience by 409 million people a month, you would, right? According to one of the biggest blogging platforms in the world, WordPress, that’s the number of people who are reading the 84.3 million new blogs that get posted each month. If your eCommerce blog is not one of those posts, you could really be missing out.
Wait, you don’t have an eCommerce blog? That’s like cutting off an entire arm of your business development strategy. If you could capture even a small percentage of those readers, blogging is probably well worth your time. Read on to find out how to make blogging a priority!
Blog Like It’s Your Business
Because it is!
That’s right. As of March 2017, there were 150 million blogs on the web.
While not all of them are selling products or services (that’s right, there are plenty of blogs all about what someone had for breakfast that morning), chances are, your competitors have blogs.
You need to join them or get left behind.
How Blogs Support the Inbound Method
Blogging helps you get ahead in the semi-new style of commerce called inbound marketing.
This means that you can have an eCommerce blog and still promote your business without getting all shouty and screaming “BUY BUY BUY!” in your prospects’ faces.
That’s incredibly important in the world today.
Your eCommerce blog supports those amazing products or services you sell but also gives people a return on interest for reading about them.
It lets you share reviews, new information, surveys, studies, and other important points if interest that actually help or solve your prospects’ pain points.
You just can’t do that in a paid ad.
Questions for Your eCommerce Blog
Nope, not questions to write on your blog, but it’s to help you get started!
First, ask yourself about your content. Do you want to write short blogs, around a page long? Or possibly some longer pieces?
Again, this will depend on a few things. Your topics and your audience, mainly, but you should also check out what your competitors are posting, too.
You’ll also want to ask yourself whether you’re the best person to be writing the content.
To compete in that crowded market (that 150 million blog number is sure to just rise and rise!), you need excellent content or you’re going to be left behind.
Or mocked in a meme, and you never want to get mocked in a meme!
So make sure what you post on your eCommerce blog is creative, engaging, informative, inspiring, and don’t forget – fully proofed for spelling, grammar, and punctuation!
You should ask yourself, “Am I the best person to write my eCommerce blog?”
If you come to the answer “no,” that’s OK!
Many people don’t have content creation as a strong point and maybe your time is better served growing your company, developing products, or other promotion activities.
Let’s Plan Your eCommerce Blog Together
When you think about blogging, it can feel like it’s just you and a keyboard alone in the world.
We’re here to help!
That’s right – starting up an eCommerce blog does not mean going it alone.
Start by sending us a message here. Let us know a little bit about what you need or think (or think you need!) and we’ll start setting up a plan to handle your tasks on demand so you can focus on scaling your business.