20 Local SEO Tips That Generate Business Leads

Businesses use the internet for a variety of things. Whether it’s to improve their exposure on the web so they get more customers, or if it’s to use the internet in order to sell products from their physical location, there are plenty of reasons to utilize the internet. However, there’s one digital marketing strategy web-based businesses use that hasn’t quite …

10 Effective Ways to Manage Your Email Database

email database

Email marketing has quickly grown into one of the most effective tools you can use for your sales initiatives. It’s a great way to stay connected with your customers and turn them into loyal patrons. The key is knowing how to grow your email list, which can be done in a number of ways. For instance, using magnets, such as …

The Importance of Email Leads for Your Business

email leads

Email is still an integral part of day-to-day business for the majority of companies. And it’s easy to see why it has always been such a popular medium for content marketers. Email marketing has become indispensable for both B2B and B2C businesses and is used to gather valuable data on prospects/clients, build relationships, and increase sales. Email marketing also has a high …

How to Design an Attractive Online Catalog for Your Products

online catalog

So you’ve been through all the opening stages of starting your online business and you’re ready to sell, sell, sell. What next? According to Psychology today, one of the major driving forces behind consumer behavior is cognition in the form of reading, writing, discussions, and videos. An online catalog of your products can make use of all these elements to …

8 Useful SEO Hacks to Drive Business to Your Website

seo hacks

Okay, so you’ve got yourself a professional e-commerce website. It looks good. It’s functional. It catches the eye; not too many bells and whistles. You’ve got whatever you’re selling ready to go, whether it be products, services, or just your own knowledge and ideas. It’s very impressive. And yet it doesn’t rank on Google’s first few pages at all when …

The Advantages of SEO Expert Services For Ecommerce Sites

seo expert services

Having an E-commerce page has become essential for every business, despite what products or services you might be selling. Simply having a web page with some products thrown onto it isn’t enough. 70% of shoppers prefer to do their purchasing online, meaning that if your page isn’t seen, you are missing out on a lot of money. That’s where SEO …

5 Unexpected Benefits of Digital Marketing For Your Business

benefits of digital marketing

When was the last time you picked up a phone book to search for a business? Exactly. Over 80% of consumers research online before they purchase a product or service. In today’s digital world, you must establish an online presence and implement a digital marketing strategy. Otherwise, your competitors have the utmost advantage over you. And your business is going to …

The Ever-Evolving Future of Ecommerce Marketing

ecommerce marketing

With digital technology constantly evolving, trends in ecommerce marketing change right along with it. As an ecommerce business owner, you have to stay on your toes to keep up with the changes. Ask yourself this: Do you know the process your customers go through to make a purchase? Is there anything blocking that process? If people are bouncing, is it …

How to Craft an Effective Email Marketing Newsletter

marketing newsletter

“Too long, didn’t read.” Is that what you want to happen to your newsletters? The bad news: most newsletters don’t get read. It’s not hard to see why, as spam makes up a huge percentage of all email. The good news? There’s a lot you can do to drive up engagement. By using these techniques, you can put together a marketing …

How to Use Video Content Marketing to Boost Your Ecommerce Brand

video content marketing

In today’s world, video is an undeniably large part of media and content marketing. 87% of online marketers use video content marketing, which makes sense seeing as 1/3 of all online activity is spent watching videos. With consumers focused largely on online entertainment and e-commerce, it’s no wonder that businesses are turning to video in their marketing strategy. Video can …