Wonder why people are leaving your website? Want to know what pages perform best?
Then it’s time to start using analytics tools!
A free online platform like Google Analytics allows website owners to monitor visitor activity.
With this service, it’s easy to measure site quality and find out where your traffic is coming from.
This tool shows where your best visitors are located and how much time they spent on your site. It also offers information on which campaigns bring the most traffic and conversions.
About 30 to 50 million websites use Google Analytics. Globally, up to 52.9 percent of sites integrate this app.
Some business owners see it as a handy tool to track mobile performance or content efficiency. Others rely on it for monitoring email marketing campaigns.
Ready to try it yourself? Here are some tips on how to use Google Analytics to measure site quality:
Measure User Engagement
Google Analytics can help you figure out how long people are staying on your site. It also displays the links they click, visit duration, and bounce rate.
For more information, you can utilize advanced segments. This feature provides in-depth data on user behavior, such as:
- Visits with conversions worth over $50
- Visits with the largest number of clicks
- Visits that included a view of a landing page or product page
These stats are particularly useful for online merchants and digital marketers.
For instance, if your site has a high bounce rate, you can use these numbers to figure out what drives visitors away.
According to Kissmetrics, retail websites have a bounce rate of 20 to 40 percent. Service sites have a bounce rate of up to 30 percent. The bounce rate for landing pages is 70 percent to 90 percent.
With Google Analytics, you can see why prospects are leaving your website. It’s also a good way to determine how much time they spend on each page.
Track Organic Search Traffic
Many site owners mistakenly believe that a decline in overall site traffic is a bad sign. Actually, this may happen because organic traffic is up while social media traffic has dropped.
Google Analytics provides accurate data on traffic sources. With this service, you can measure the amount of traffic from both direct and organic search. It also displays social, email, and paid search traffic.
All you have to do is to install Google Analytics tracking code on your site or blog. Log into your account, go to your dashboard, and click on Traffic Sources. It’s that simple!
Run Demographics Reports to Determine Site Quality
In 2013, Google Analytics has introduced a new feature for tracking demographics. This tool allows business owners to see visitors’ age, gender, interests, and location.
Marketers can use this data to identify new markets and measure site quality. This makes it easy to create a buyer persona and target your campaigns more effectively.
Demographic and interest reports are particularly helpful for local business owners. If you run a brick-and-mortar store, you want to make sure the traffic comes from your city or state.
This feature also helps store owners figure out what products their visitors are interested in. Once you know these things, you can optimize your content for increased conversions.
If you’re new to Google Analytics, hire an expert! A digital marketing agency can install this app on your site and optimize your pages.