As of 2016, Shopify, a convenient e-commerce platform that allows sellers to sell products online, in store, and on social media, had a total of 377,500 merchants using the platform to power their websites.
If you have set it up on your website, it’s important to understand how to improve the site to make it accessible and user-friendly for shoppers.
You can have an engaged audience but still struggle to convert them into actual buyers. In this post, I’m going to share some of the tips for improving Shopify websites to help you sell more.
Let’s get straight to it.
1. Have a Responsive Web Design
Mobile phones are the future, and they account for about 60 percent of all the searches. So, with many consumers using their phone to search for products online, you can’t afford to have a website without mobile-friendly layouts.
Resize and restructure your e-commerce site to work well on mobile devices. Mobile friendly layouts can reduce your bounce rate by up to 20 percent. They make it easier for shoppers to scroll through the site and get what they want faster.
2. Check Your Website Speed
When implementing your online store, you want to ensure that your pages are loading fast. The growth of mobile usage in search means consumers are demanding fast web experiences.
- Reducing page size
- Using a Content Delivery Network
- Compressing your data
- Defining image dimensions
- Monitoring your speed regularly
Today, great website speed is also an important SEO factor that will boost your rankings in SERPs.
3. Provide Product Recommendations
Your website design should offer a module for product recommendations to personalize the shopping experience for your visitors. Personal recommendations help to drive shoppers’ decisions in a purchase cycle.
When deciding what products to recommend, consider past purchases, rated and liked items, shopping cart items, and related purchases. Deploy a Product Information Management (PIM) system to ensure personalized recommendations for every shopper.
You can also use a prebuilt application from the Shopify’s App Store to provide recommendations or get a custom application.
4. Check Your Site Navigation
The last thing you want is shoppers abandoning your site because they can’t locate what they want. So, check your site navigation to ensure they can find products quickly and easily.
Use meaningful and coherent category labels on your top level navigation to describe product ranges. Also, ensure the top-level navigation is clickable. It can be great to have your own navigation design, but experts recommend following the conventional designs that most shoppers are familiar with.
Include a site search box at the top of every page to make it easy for customers to find what’s not listed on the navigation.
Shopify Websites – The Bottom Line
If your store has a poor design, then you’re creating a path to losing customers. Great Shopify websites have good product descriptions, clear value proposition, and easy navigation.
Take the time to plan and design your website before launching it. Ensure that you find a site theme that works well for your store. Create the right balance between text and images and segment your products well.
Do you have any questions? We are only a click away.