Need help getting your Kalamazoo business found in the search engines? We are a group of local experts focused on search engine optimization (SEO) in Kalamazoo, Michigan. When you work with us, we will implement a proven system for methodically moving your business up the search engine rankings. As a result, your business will be able to leverage quality, organic leads that will directly impact your bottom line. The following is a simple guide to SEO and what it means for your business. If you would like to start seeing measurable results via proven optimization efforts, please contact us. We can help you achieve measurable results, whether you are a brick and mortar business or an online business.
What exactly is Search Engine Optimization (SEO)?
Do a google search for “What is SEO?” and you will find the following answer from Moz,
“Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
Why is this important to your local business? The answer is obvious – so that you can gain consistent, quality leads from Kalamazoo prospects without having to pay for traditional or digital advertising. Done right, SEO is the holy grail of quality leads for your business.
Does my local, Kalamazoo website need SEO?
Do you have a website? If the answer is yes, then you absolutely need to optimize for the search engines. Just building a website and publishing it is not the path to success. Rather, it is the past to becoming lost in the shuffle. A website that hasn’t been optimized is like a car without an engine – It may look pretty, but it isn’t going to get you anywhere! If you want to put your website to work and grow your Kalamazoo area business, you absolutely need to start investing in search engine optimization. It isn’t a get rich quick scheme, but focus and effort over time will pay immense dividends for the growth of your local business.
How do search engines work?
The majority of online experiences begin with a search engine and people looking for the local Kalamazoo business or service of their choice. The hard truth is that if you aren’t showing up on the first page of results in the search engines, you are going to miss out on 99% of organic traffic. The result is qualified and profitable business leads being funneled to your local competitors in Kalamazoo, while you are buried a few pages deep in the search engines. The big question is how does Google and the other search engines decide where to rank different websites in order to bring users the best possible experience. The following video does a great job explaining how search engines work:
On-page SEO refers to the factors that are within your control that have a direct impact on search engine rankings. We have all heard that you should focus on controlling the controllables. Well, on-page search engine optimization are the items that are 100% in your control. Taking the time to focus efforts towards on-page SEO are key steps to standing out from the crowd in the Kalamazoo search results. What follows are examples of some of the on-page SEO factors that you should be considering for your website.
If you want to rank well in the search engines, the first step is to offer quality content on your website. This means, well-written useful content that offers true value to your website visitors. The search engines will reward you if you put the time into developing content that is relevant and valuable to your local customers in Kalamazoo.
Having quality content and backing it up with clean HTML and meta tags is a great start for getting your website to index well in the search engines. Taking the time to optimize your HTML and meta tags will not only help you outrank your Kalamazoo competitors, it will also make your search results look more appealing to users, which will result in more organic clicks through to your website.
Effective keyword research and planning need to be taken into consideration when optimizing your website. You need to know that the keywords you are targeting have the search volume needed to warrant your efforts. If you want quality leads to grow your business, it is imperative that you have a solid plan to optimize for the keywords that are being searched by your customers in Kalamazoo.
Is your website mobile friendly? If not, this should be one of your first tasks for optimizing your on-page SEO. Obviously, mobile devices are growing in market dominance and there is no reason to put yourself in a position to be penalized by the search engines because you haven’t taken the time to stay up to date with technology.
Does your website load quickly? Without errors? Have you done a speed test? Keeping an eye on your page speed will pay dividends with the search engines. Odds are that your competitors in Kalamazoo aren’t putting focus on the speed of their websites, so this can be a quick win in your search engine optimization efforts.
Off-page SEO is the term used to describe the factors that impact your search engine rankings that may not be 100% in your control. This includes social media, personal history of the person conducting the search, linking from other websites, other websites in your industry, etc.
In the ongoing battle of the search engines versus spammy, low quality websites, trust has become a key factor in off-page optimization. It is important that you establish your website with the search engines as a legitimate brand. The first step in building trust with the search engines is building domain authority (how well known is your domain) and page authority (quality of your content). Another key factor is your website’s bounce rate. Bounce rate is the amount of people that only view one page of your website before exiting. Lowering your bounce rate is a signal of increased quality, leading to more trust. The age of your domain name also has impact. The older your domain is, the less likely you are to be a fly-by-night operation. A well-aged domain name can provide SEO benefits to your business.
Link building is an important factor in ranking in the search engines. That being said, you want to be diligent about building links the right way and not taking shortcuts. Keep in mind that link quality matters and the anchor text used to link to your website has great impact on your rankings. This impact can be either positive or negative, so it’s important to have a solid plan and the right approach.
Are you engaging with your audience on social media? Producing quality content and leveraging it to gain traction on social media channels is another way to signal to the search engines that you are running a legitimate business that deserves to rank in their search results.
We hope you have enjoyed reading through our simple guide to Kalamazoo SEO. This guide is intended to be high-level and serve as a starting off point as you work to gain an advantage over your competitors in the search engine results. If you would like to discuss our process for getting proven results with SEO, please contact us. We look forward to working with you!
Kurnol eCommerce Services, 5047 W Main St, Kalamazoo, MI 49009