If you’ve been keeping up with online marketing trends, you’ve no doubt heard the term SEO campaign. It seems like mentions of SEO are everywhere. You see the word in marketing offers, from ghostwriters, and in how-to articles.
So what’s the big deal about SEO?
Is it really worth spending the money to have your site structured/restructured to conform to SEO campaign standards? Absolutely.
In this market, if you don’t have any SEO aspects of your website you can forget about getting good web traffic. If your company is doing well without an SEO campaign, congratulations. However, times change quickly.
In this post we’ll look at what SEO is, how to build/restructure your website around it, and what doing so will bring you. If you want to stay ahead of or on par with your competitors, read on.
What is SEO?
SEO stands for search engine optimization. It’s a term given to us by the mother of all search engines, Google. Other search engines use SEO rankings as well — but Google is by far the most influential.
On the simplest level, SEO is where your company shows up on a search result page when a customer searches something relevant. In the SEO world (which is our current world), nothing matters except the results on the first page of results.
If your business doesn’t come up on the first page of search results for your keywords, that’s an issue. Consumers are much more likely to edit their search terms than they are to click to the next page of links.
How are Rankings Decided?
That is a good question and it’s at the heart of every type of SEO strategy. Each search engine has its own qualifiers. For example, Google is favoring sites that are easy to use for mobile users (more on that later).
The tricky thing about SEO is that the search engines don’t tell us their secret get-on-the-first-page checklist items. So, it takes a lot of hard work on the company’s part.
Go ahead and do a search with your companies keywords and see where you come up. Are you on the first page? In the first five links? We want to get you there.
SEO Campaign Benefits
If your site has a good SEO campaign or better yet a great SEO campaign, you’ll see customers flocking to your site. If it doesn’t and you still get good business, imagine what you’re missing out on.
The main benefits to your website having a fantastic SEO strategy are many, but here are a few.
1.You’ll get more customers
What business doesn’t want more visibility and more purchases? Any money you spend on your SEO campaign will come back to you through increased purchases and establish new customers.
2. You’ll see more consumer trust
Consumers are smart and they are aware of what they are buying. When shoppers look for something online, they go to the first links first. This is because they trust Google to give them what they’re looking for.
If you manage to be one of those links, your consumers are more likely to click through to your products. Knowing that Google has standards, they will be more confident in placing an order with you.
Yes, that is only two reasons, but they are, in themselves, worth everything to a business. If you can’t get your products seen, you can’t get them sold, let alone build a loyal customer base!
SEO Campaign Must-Haves
Now that you understand the immediate need for your company to employ a good SEO strategy, let’s talk about things you need to plan for. If you’re going through and SEO marketing company, make sure the packages they offer mention the following things.
Part of the SEO recipe that search engines use is your trustworthiness as a website. They determine this by seeing how many other sites trust you enough to link to your business.
Think of it this way: search engines want you to be somebody’s “guy” in the expression “I’ve got a guy for that”. They want to know that you are trusted and recommended by other business owners.
It’s called link building and it’s one of the most complicated parts of SEO strategy since the search engines know who’s faking. Talk to your SEO company about their organic link building policies or strategies before you commit.
Mobile Site Accessibility
Like we mentioned earlier, Google is featuring sites that load and work well on mobile devices before other links on their results page. If two companies employed the same exact SEO strategies but one worked better on mobile, the one with the mobile accessibility would be ranked first.
Make sure you think about how your site shows up to people on mobile devices as part of your SEO campaign.
Think of keywords like oil. They’re a finite resource that everyone needs and companies are willing to fight over them. Keywords are what consumers type into a google search bar.
For example, if you have a bakery, your keywords would respond to searches like “local bakery”, “gluten free bakery”. However, those keywords are coveted by every single business you’re in competition with worldwide.
A good SEO design company will help you do research to optimize your keywords. They will help you find some that balance a good ranking. However, they are also specific enough to your market to find your niche customers.
You will need a mix of keywords and long tail keywords, the latter of which are more specific to your targeted audience. There are ways to check what keywords your competitors are using, which your SEO company will do for you.
Hopefully, now you understand the dire importance of having a successful SEO campaign. If yours isn’t working for you or you don’t have one yet, what are you waiting for?
Reach out to us today to learn more about what professional SEO services can do for your brand. Together, let’s increase your conversions and get you on the first page of search engine results.